TRU by Hilton – Series of Media Famtrips Across Vietnam 2025
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Practice Areas
Overview
In partnership with Tru by Hilton, Ivy+Partners organized a series of exclusive media famtrips designed to give journalists and creators real, hands-on experiences with the brand’s vibrant spirit across Vietnam. Each trip was thoughtfully curated to move beyond typical hotel introductions, allowing participants to explore the destinations through the lens of local culture, cuisine, and community stories. By connecting the brand’s youthful energy with authentic local encounters, the program reflected Tru by Hilton’s philosophy of “travel that’s simple, spirited, and locally connected.” Taking place across Lao Cai, Buon Ma Thuot, and Hau Giang, the famtrips showcased how Tru redefines the travel experience with approachable comfort and a deep sense of place.
Trip in Lao Cai – Solo travel and youthful exploration
Golden terraces and highland rhythms invite travelers to slow down and reconnect. Lao Cai unfolds through colorful markets, ethnic cuisine, and riverside calm; where every moment captures the essence of Northern Vietnam’s cultural richness.
Trip in Buôn Ma Thuột (Đắk Lắk) – Culture-focused storytelling and immersion in local heritage
Set in Vietnam’s coffee capital, this journey celebrates local flavors and traditions. From visiting ethnic villages to exploring the Coffee Museum and tasting regional specialties, Buon Ma Thuot embodies the warmth, creativity, and authenticity of the Central Highlands.
Trip in Hậu Giang – Business-focused trip highlighting administrative and regional potential
In the heart of the Mekong Delta, Hau Giang offers a window into Vietnam’s simplest pleasures. Floating along narrow waterways, exploring rural markets, and meeting local communities, guests experience the charm of river life — grounded, kind, and beautifully human.
