Client

Practice Areas

Overview

Following the successful collaboration with NAB (National Australia Bank) in 2024 for the launch of its Ho Chi Minh City Innovation Center, Ivy+Partners continued the partnership in 2025 to support the brand’s ongoing journey in Vietnam. For the Hanoi office opening in August 2025, Ivy+Partners served as NAB’s PR partner, focusing on corporate communication and employer branding initiatives that highlight the company’s innovation culture, workplace values, and growing presence in Vietnam’s tech and financial landscape. By combining media engagement with authentic storytelling and leadership features, the campaign elevated NAB’s positioning as a forward-thinking, people-first organization; building on the foundation set in 2024 to continue its story of innovation and collaboration.