KOL
Engagement
We're not just another PR agency but a PR Consulting Firm. We're in the business of creating captivating narratives that resonate with your audience.
Making authentic connections
We believe in the power of storytelling and we make brands talkable for the right reasons.
We believe every brand has a story that needed to be told – and we are here to do that – through integrated communications strategy, with PR at its root cause.
How We Do
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America.
Effective public relations strategies improve your business’ brand awareness, reputation, brand love, loyalty, relationships with key stakeholders, and employer branding. They give your business ample opportunities and a real competitive edge, all by navigating the complex environment, getting your brand’s stories told, maintaining a positive reputation, and building relationships with external stakeholders.
Get-to-know
No two projects are ever the same. Each time we receive a brief, we dive deep to understand your business objectives, goals, message, timeline, budget, discuss complex issues, and uncover future plans.
Strategic Planning
It's a process. Research and understand the insight, choose the tactic, and the channels, build the message house, plan the timeline, how to utilize the materials, optimize the budget, and maximize the results. It's what we do.
Story Building & Content Production
We create interesting stories easily customizable across audience groups, platforms, and channels. We place your messages front and center for engaging conversations with your target audience.
Execution
Our highly skilled professionals aim to have seamless and flawless execution and monitor plans closely to adjust, consult, and respond accordingly. Whether it's an offline event, a 360 campaign, a pitch to the media, or an influencer engagement, we do small things with great love.
Measure & Review
We believe in continuous learning. At the end of each project, we make the time to measure results and takeaway key learnings for future campaigns. It only gets better.
Explore our expertise
Influencers or key opinion leaders (known as KOLs) are experts whose opinions are respected by the public, thanks to their trajectory and the reputation they’ve built for themselves. In the age of social media, they stand out as an ideal way to review your product or service in a way that an audiences perceieve as trustworthy and neutral. Picking the right KOL for your business is very important – it’s not a one-size-fits-all exercise. It’s also about how you as a brand engage with that particular KOL. That’s why at Ivy+Partners, we utilise our expertise and experience to curate the most suitable KOLs for your brand to work with. At heart, we seek to ensure win-win partnerships. This means carefully selecting the right channels, co-creating content with KOLs, followed by monitoring and evaluating results post-campaign.
