Influencers or key opinion leaders (known as KOLs) are experts whose opinions are respected by the public, thanks to their trajectory and the reputation they’ve built for themselves. In the age of social media, they stand out as an ideal way to review your product or service in a way that an audiences perceieve as trustworthy and neutral.

Picking the right KOL for your business is very important – it’s not a one-size-fits-all exercise. It’s also about how you as a brand engage with that particular KOL.

That’s why at Ivy+Partners, we utilise our expertise and experience to curate the most suitable KOLs for your brand to work with. At heart, we seek to ensure win-win partnerships. This means carefully selecting the right channels, co-creating content with KOLs, followed by monitoring and evaluating results post-campaign.