Ivy+Partners, one of Vietnam’s rising communications consultancies, partnered with xolve branding for a bold new look. This is the story of how xolve helped the agency refined its identity to match its growth without losing sight of what made it matter in the first place.
Sharper identity. Unchanged purpose.
Founded in 2021, Ivy+Partners embraced a bold mission: to amplify the voices of brands shaping culture. With agility and a flair for creative storytelling, the communications consultancy has quickly made its mark through innovative ideas, impactful campaigns, and unstoppable energy. In just four years, Ivy+Partners has established a unique reputation and partnered with leading global brands including Google, Marriott International, Trip.com, Armani Beauty, Land Rover, EPSON, and NAB Innovation Center…
As its impact and influence grew, Ivy+Partners witnessed an evolution within itself, and with that came the need for a refreshed brand identity that could match its momentum and embrace the next stage of growth.
To scale with intention, the consultancy looked back at the distinctive characteristic that defined its early success and envisioned the brand it aspires to become. Its bold spirit remains unchanged, but a renewed brand system now channels that boldness into a more consistent and strategic presence across every touchpoint.
This new identity signifies growth, but one that’s grounded in purpose.
“It wasn’t about changing who we are,” said Ivy Nhi Chau, founder and CEO of Ivy+Partners. “It was about showing up more clearly, more consistently, reflecting our expanded services and capabilities as we continue to grow beyond Vietnam”.
An authentic, effortless logo that makes its statement
At the heart of the evolution is a custom wordmark — clean, confident, and deliberate. The shift from a monogram to a wordmark was inspired by the agency’s desire to express “the confidence of simply writing our name down.”
With no added symbols, the logo leans into clarity and authority, allowing the name to take center stage. Its subtle typographic nuances represent professionalism and poise, while its simplicity ensures versatility in every setting, from press kits to presentation decks. It affirms Ivy+Partners as a sharp and modern voice that purposefully aligns itself — and its partner brands — with the pace and complexity of Southeast Asia’s communications landscape.
“There’s power in just saying your name,” shared Ivy Nhi Chau. “No gimmicks, no extras, just a confident presence that says we belong at the table.”
A visual system inspired by movement, grounded by meaning
Rebranding goes beyond a new logo or mere aesthetics; it is intent made visible. For Ivy+Partners’s refreshed look and identity, a cohesive visual system is designed to connect every facet of the consultancy back to its roots and core values while ensuring that it moves with the pace of modern communications.
The set of fluid, custom graphic forms reflect the energy of dialogue, collaboration, movement, and momentum. These shapes flex and evolve across applications and formats, from social media channels to pitch decks, blending coherence with freedom, consistency with endless creative possibilities.
Inspired by the concept of “resonance,” each element represents a customized solution that solves real challenges, creates tangible business impact, and resonates with the needs of a brand’s target community.
Quote from xolve’s creative director, Khoa Huynh: “Our challenge was to design for the company Ivy+Partners is becoming, not just the one it is today. We needed a system that projected authority for major corporate clients while retaining the creative energy that attracts culture-defining brands. It’s a balance of discipline and dynamism, built to carry them into their next chapter of regional growth.”
Together, these elements form Ivy+Partners’ multidimensional approach to integrated communications.
A color spectrum that speaks the brand’s voice
In a communications landscape where first impressions often set the course for deeper engagement, colors play a vital role — it’s what captures the eye, draws attention, and inspires further exploration.
The refreshed palette of Ivy+Partners is anchored by its signature vibrant and bold yellow. To further bring the brand’s personality to life, secondary colors were thoughtfully chosen to paint a picture of energy, versatility, and cultural fluency.
The refined gradient effect further illustrates Ivy+Partners’ brand thinking: turning ideas into stories, stories into moments, moments into movements. For the team, it acts as a versatile expression of relentless creativity and passion. For the partners the consultancy has worked with and will work with, it signals confidence that Ivy+Partners willlead them to conversations where their voices matter.
Thoughtful typography for modern identity
FT Regola Neue blends modernist clarity with a distinct sense of character, making it the ideal typeface to represent the Ivy+Partners brand. Chosen for its professional tone and adaptable nature, the sans serif typeface strikes a balance between precision and approachability. Typography, like every part of the consultancy’s identity, has been carefully incorporated to create lasting resonance.
By adopting a typeface known for its geometric clarity and flexible details, Ivy+Partners articulates its story of focused discipline and adaptive growth, from collaborating with local brands to becoming a trusted partner for industry-leading corporations navigating the Vietnamese and Southeast Asian market. And as the consultancy continues to evolve and adapt, this typeface ensures that its voice remains clear, confident, and ready for what’s next.
The new identity wasn’t just rolled out, it was lived. Across every touchpoint, the team made sure it didn’t just look good, but worked hard.
A brand story coming to life
Ivy+Partners’ refreshed identity perfectly encapsulates the spirit and ambition behind them. More than just a new look, the brand embraces a bespoke visual language that seamlessly connects across cultures, mediums, and moments.
With this meaningful rebranding, Ivy+Partners steps out of its early chapter and into a new era, with a renewed focus on impact-driven partnerships, thoughtful creativity, and enduring influence.
With a sharper identity and unchanged mission, Ivy+Partners is now more aligned than ever. It’s ready to tell the region’s most compelling stories and help others do the same.
