Tru by Hilton’s Debut in Vietnam

Overview

To celebrate its Vietnam debut and first launch in Asia-Pacific, Tru by Hilton teamed up with renowned street artist Vietmax for a full-day art activation at Hoan Kiem Walking Street. The event attracted about 2,500 visitors, from locals, tourists, kids and families, to local influencers. Ivy+Partners is proud to be the local PR partner that supported this launch with creative event execution to promote the brand.